software as a service

Extraordinary times call for extraordinary effort

By: Rich On: August 14, 2020 Comments Disabled
Extraordinary times call for extraordinary effort

Extraordinary times call for extraordinary effort

Six months into the pandemic, with so many economic and social factors still beyond business control, it’s not unreasonable for print service providers, brokers, buyers, and marketers to feel frustrated and stymied. Sure, there are things you can do while in a holding pattern—for example, strengthen your customer relationships, update marketing plans, review branding, and […]
Read More

As a Print Buyer, what’s your LIMFAC (limiting factor)?

By: Rich On: July 13, 2020 Comments Disabled
As a Print Buyer, what’s your LIMFAC (limiting factor)?

As a Print Buyer, what’s your LIMFAC (limiting factor)?

What holds you back as a print buyer? When the military makes plans, they consider what could hinder success. It’s referred to as the LIMFAC, or the limiting factor—the one big element or condition in a situation that you have to overcome in order to succeed. We all run into limiting factors when we try […]
Read More

A World of Complexity Confronts Print Buyers and Vendors

By: Rich On: June 15, 2020 Comments Disabled
A World of Complexity Confronts Print Buyers and Vendors

A World of Complexity Confronts Print Buyers and Vendors

On a daily basis, on our phones and television screens, we’re seeing the effects of complexity—and how leaders struggle to deal with it and often fail. Complex environments and systems share certain hallmarks: There are ongoing, nonlinear interactions of numerous, sometimes millions, of interrelated parts/events. Unpredictability: no one can predict how the interactions will play […]
Read More

Creative Versioning: It doesn’t have to complicate print buying

By: Rich On: March 10, 2020 Comments Disabled
Creative Versioning: It doesn’t have to complicate print buying

Creative Versioning: It doesn’t have to complicate print buying

Versioning—or customizing a print marketing message for a specific audience—is increasingly important to sales success. Customized messages get the attention of busy consumers, and they boost response rates or sales. But versioning also makes print buying and print projects much more complex and increases the likelihood of mistakes. There’s a solution designed specifically for print […]
Read More

Print Procurement in 2020

By: Rich On: January 10, 2020 , , , , , , , , , , Comments Disabled
Print Procurement in 2020

Print Procurement in 2020

,,,,,,,,,,
What’s ahead for print suppliers and procurers in 2020? As usual, reading tea leaves is an inexact undertaking—but it’s useful at this time of year to take stock of the market forces potentially affecting your goals. Analysts foresee continued challenges as well as bright spots for the printing industry in 2020. As a print buyer, […]
Read More

Spec-writing assistance tailored to your needs

By: Rich On: January 03, 2020 , , , , , , , , , , Comments Disabled
Spec-writing assistance tailored to your needs

Spec-writing assistance tailored to your needs

,,,,,,,,,,
Writing specifications is arguably the most important step in procuring direct mail, point of purchase, or marketing materials. Your specs are your instructions or road map for what you want the printer to produce — covering every detail.  When you get the details right, the production process goes smoothly and you get what you want. […]
Read More

Targeted Print Buying Assistance Can Fill in the Blanks

By: Rich On: December 13, 2019 , , , , , , , , , , Comments Disabled
Targeted Print Buying Assistance Can Fill in the Blanks

Targeted Print Buying Assistance Can Fill in the Blanks

,,,,,,,,,,
A number of organizations spend 5% and more of their revenues on direct mail, print marketing, and POPs.  For these organizations, their marketing efforts and sales are dependent on printed materials.  The amount of money spent can be in the millions, tens of millions, or even hundreds of millions.  Yet the tools used in procuring […]
Read More

Print Buying Assistance: The Importance of Expertise and Experience

By: Rich On: December 04, 2019 , , , , , , , , , , Comments Disabled
Print Buying Assistance: The Importance of Expertise and Experience

Print Buying Assistance: The Importance of Expertise and Experience

,,,,,,,,,,
It’s often said that developing expertise requires making mistakes and learning from them. However, in the fast-paced world of print procurement, you don’t have much time or money to learn from experience. Yet you need a huge amount of expertise. Consider just a few of the aspects of print procurement requiring expertise. After you or […]
Read More