print procurement software

Brand Consistency: Print Buyers are the backstop

By: Rich On: April 20, 2020 Comments Disabled
Brand Consistency: Print Buyers are the backstop

Brand Consistency: Print Buyers are the backstop

In the world of sales and marketing, it’s hard to overstate the importance of brand consistency. The brand is the company’s face and voice, and an enormous amount of effort and money goes into building a brand and maintaining its consistency. A consistent, well-managed brand may be worth up to 20% more than a competitor’s […]
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In the coronavirus pandemic, expect printers to be survivors and innovators

By: Rich On: April 07, 2020 Comments Disabled
In the coronavirus pandemic, expect printers to be survivors and innovators

In the coronavirus pandemic, expect printers to be survivors and innovators

For many print buyers and marketers, dealing with printing and printers is just a job responsibility. For others, however, it’s more—a connection with a craft that’s very old yet still cutting-edge and an integral part of our society.  As the coronavirus has upended the global economy including printing, it’s worth remembering that printing has endured […]
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Creative Versioning: It doesn’t have to complicate print buying

By: Rich On: March 10, 2020 Comments Disabled
Creative Versioning: It doesn’t have to complicate print buying

Creative Versioning: It doesn’t have to complicate print buying

Versioning—or customizing a print marketing message for a specific audience—is increasingly important to sales success. Customized messages get the attention of busy consumers, and they boost response rates or sales. But versioning also makes print buying and print projects much more complex and increases the likelihood of mistakes. There’s a solution designed specifically for print […]
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Print Procurement Efficiency

By: Rich On: January 17, 2020 , , , , , Comments Disabled
Print Procurement Efficiency

Print Procurement Efficiency

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Print buyers have competing demands for their time. They juggle multiple priorities and projects, some of which can be quite complex, requiring many decisions and levels of approval. Further, print buyers are responsible for meeting deadlines, budgets, and quality standards. Many try to get it all done by being more efficient. They have the right […]
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Print Procurement in 2020

By: Rich On: January 10, 2020 , , , , , , , , , , Comments Disabled
Print Procurement in 2020

Print Procurement in 2020

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What’s ahead for print suppliers and procurers in 2020? As usual, reading tea leaves is an inexact undertaking—but it’s useful at this time of year to take stock of the market forces potentially affecting your goals. Analysts foresee continued challenges as well as bright spots for the printing industry in 2020. As a print buyer, […]
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Spec-writing assistance tailored to your needs

By: Rich On: January 03, 2020 , , , , , , , , , , Comments Disabled
Spec-writing assistance tailored to your needs

Spec-writing assistance tailored to your needs

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Writing specifications is arguably the most important step in procuring direct mail, point of purchase, or marketing materials. Your specs are your instructions or road map for what you want the printer to produce — covering every detail.  When you get the details right, the production process goes smoothly and you get what you want. […]
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Targeted Print Buying Assistance Can Fill in the Blanks

By: Rich On: December 13, 2019 , , , , , , , , , , Comments Disabled
Targeted Print Buying Assistance Can Fill in the Blanks

Targeted Print Buying Assistance Can Fill in the Blanks

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A number of organizations spend 5% and more of their revenues on direct mail, print marketing, and POPs.  For these organizations, their marketing efforts and sales are dependent on printed materials.  The amount of money spent can be in the millions, tens of millions, or even hundreds of millions.  Yet the tools used in procuring […]
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Print Buying Assistance: The Importance of Expertise and Experience

By: Rich On: December 04, 2019 , , , , , , , , , , Comments Disabled
Print Buying Assistance: The Importance of Expertise and Experience

Print Buying Assistance: The Importance of Expertise and Experience

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It’s often said that developing expertise requires making mistakes and learning from them. However, in the fast-paced world of print procurement, you don’t have much time or money to learn from experience. Yet you need a huge amount of expertise. Consider just a few of the aspects of print procurement requiring expertise. After you or […]
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