organization

Higher Education Institutions Consistently Save More Than 35% Through eLynxx

By: Rich On: September 17, 2014 Comments Disabled
Higher Education Institutions Consistently Save More Than 35% Through eLynxx

Higher Education Institutions Consistently Save More Than 35% Through eLynxx

The pressure being faced by many colleges and universities to get their messages out while staying within ever decreasing budgets is enormous. To survive many institutions have had to search for ways to increase efficiency without sacrifice of quality and on-time delivery, gain more marketing coverage for the same marketing spend, bring full transparency and […]
Read More

The Designer’s Role in Print Specification

By: Rich On: September 09, 2014 , , Comments Disabled
The Designer’s Role in Print Specification

The Designer’s Role in Print Specification

,,
Regardless of the medium, graphic designers are able to magically turn ideas into artistically stunning works of graphic communication. When the medium is digital the magic is all in the design and how it functions. In this case the designer is provided with the specifications including dimensions, resolutions, whether the design is for computers or […]
Read More

Maintaining Control vs. Brokers and BPOs: What’s Right for You?

By: Rich On: September 03, 2014 , , , Comments Disabled
Maintaining Control vs. Brokers and BPOs: What’s Right for You?

Maintaining Control vs. Brokers and BPOs: What’s Right for You?

,,,
Printed materials in some form or another are integral to the branding and marketing of most organizations. When it comes to the organization, acquisition, production management, implementation and distribution of these materials; there is a decision to make. Organizations usually choose to either manage the entire process on their own, keeping control of the process […]
Read More

Happy 180th Birthday – and Thank You – to John Venn!

By: Rich On: August 04, 2014 , , , Comments Disabled
Happy 180th Birthday – and Thank You – to John Venn!

Happy 180th Birthday – and Thank You – to John Venn!

,,,
If you’ve been out to Google today you might have noticed an interesting, if not slightly obscure, interactive commemorative Google Doodle gracing the page. It is commemorating the 180th birthday of John Venn. Unless you are the kind of person who gets at least somewhat nerdy over philosophy, math or statistics; you might be asking […]
Read More

The Marketing Supply Chain Field Guide: Conclusion

By: Rich On: July 10, 2014 , , , Comments Disabled
The Marketing Supply Chain Field Guide: Conclusion

The Marketing Supply Chain Field Guide: Conclusion

,,,
If the concept of a supply chain dedicated to the production of marketing materials never crossed your mind before you began following along, don’t worry, you’re not alone. That is exactly why we began The Marketing Supply Chain Field Guide. Now, after twelve installments, it’s time to put the wraps on our exploration of one […]
Read More

The Marketing Supply Chain Field Guide: Part 12 – Vendors in the Chain-Continued

By: Rich On: July 02, 2014 , , Comments Disabled
The Marketing Supply Chain Field Guide: Part 12 – Vendors in the Chain-Continued

The Marketing Supply Chain Field Guide: Part 12 – Vendors in the Chain-Continued

,,
In last week’s installment of The Marketing Supply Chain Field Guide, we began exploring the variety of vendors we rely on to produce and assist in the execution of the projects in our marketing supply chains with a look at some of the types of printer and other primary producers you may encounter. Today we […]
Read More

The Marketing Supply Chain Field Guide: Part 11 – Vendors in the Chain

By: Rich On: June 18, 2014 , , Comments Disabled
The Marketing Supply Chain Field Guide: Part 11 – Vendors in the Chain

The Marketing Supply Chain Field Guide: Part 11 – Vendors in the Chain

,,
Over the course of the past two installments, we have identified the various marketing, communication, direct mail, packaging and display material categories that organizations may manage and source through their marketing supply chains. While we can easily say that some form of printing is a critical element in the production of each marketing material category; […]
Read More

The Marketing Supply Chain Field Guide: Part 9 – Materials in the Chain

By: Rich On: June 12, 2014 , , Comments Disabled
The Marketing Supply Chain Field Guide: Part 9 – Materials in the Chain

The Marketing Supply Chain Field Guide: Part 9 – Materials in the Chain

,,
Over the past eight installments of our Marketing Supply Chain Field Guide we’ve discussed mechanics, functional areas and roles. Now it’s time to open a new chapter and take a look at the goods the marketing supply chain delivers – marketing materials. Admittedly, a deep-dive into marketing materials may not sound like edge-of-your-seat kind of […]
Read More