marketing operations

Our ‘Thing’

By: Nathan Rotz On: July 14, 2015 Comments Disabled
Our ‘Thing’

Our ‘Thing’

So, Google’s new algorithm has come back with some interesting results. It turns out that if you post continuously about the same thing, it will negatively impact the SEO rating for the website. Basically, Google told us that all of our blog posts are about the same thing. It’s not that we’re surprised by this, […]
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Three Reasons Why Marketing Needs Its Own Supply Chain

By: Rich On: May 01, 2015 , Comments Disabled
Three Reasons Why Marketing Needs Its Own Supply Chain

Three Reasons Why Marketing Needs Its Own Supply Chain

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If you ask marketing people how their organization sources marketing materials and services you’ll likely get one of two answers. One is “we order them from places that did other work for us.” The other is “we have our procurement department do it for us.” There are good points, and bad, for both of these […]
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Not-for-Profit and Association Sector Saved over 25% in 2014 with eLynxx

By: Rich On: February 27, 2015 , , Comments Disabled
Not-for-Profit and Association Sector Saved over 25% in 2014 with eLynxx

Not-for-Profit and Association Sector Saved over 25% in 2014 with eLynxx

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eLynxx Solutions, a leading provider of software for the marketing supply chain has released data showing marketing material savings of over 25% among its clients in the not-for-profit and association sector during 2014. This savings continues a multi-year savings trend for this sector. Increasing efficiency and reducing costs is a key factor in the way […]
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Print Industry in Throes of Consolidation

By: Rich On: February 06, 2015 , , , Comments Disabled
Print Industry in Throes of Consolidation

Print Industry in Throes of Consolidation

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Are you a print buyer with increasing concerns over the loss, or potential loss, of longtime suppliers? If not, you should be. RR Donnelley’s success in stopping Courier Corporation’s previously announced merger with Quad/Graphics and acquiring Courier for itself means a victory for Courier’s investors. But what does it mean for Courier’s clients? Standard Register’s […]
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Expert Sees eLynxx as a Good Choice for Print Procurement

By: Rich On: January 30, 2015 Comments Disabled
Expert Sees eLynxx as a Good Choice for Print Procurement

Expert Sees eLynxx as a Good Choice for Print Procurement

There are few operational situations in business where lack of choice and one-size-fits-all approaches provide true benefit. In highly dynamic areas, like marketing operations, what works for one organization does not always work for another. Choice couldn’t be more important to matching an organization’s printed communication material sourcing and management needs to a solution. Dennis […]
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Software Choices: Purpose-Built or General Use

By: Rich On: December 19, 2014 , , , Comments Disabled
Software Choices: Purpose-Built or General Use

Software Choices: Purpose-Built or General Use

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Providing your organization with the right kind of resources is important to its long-term growth. When it comes to resources, especially technology and software, the number of options and approaches can – and should – lead to many questions. One of the most important questions is whether to invest aggressively in specialized initiatives with higher […]
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Risky Business – The Use of Spreadsheets Beyond Intent

By: Rich On: December 12, 2014 , , Comments Disabled
Risky Business – The Use of Spreadsheets Beyond Intent

Risky Business – The Use of Spreadsheets Beyond Intent

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Spreadsheets are a great tool for accounting and financial tasks. But they have limitations that make them inappropriate and sometimes destructive for other business functions. Those who are experts in efficiency will tell you that when choosing a tool to complete a task, the better choice is always to use the tool that is most […]
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Top 4 Reasons Why Spreadsheets are the Wrong Tool for Managing Projects

By: Rich On: December 05, 2014 , , , Comments Disabled
There was a time when only finance and accounting professionals used spreadsheets. That’s because they were designed for recording numbers and performing calculations. Walk into an office today and ask team members in any department, including those as far from finance as you can think of, if they use spreadsheets and it’s likely you’ll hear […]
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