elynxx

What’s ahead for print suppliers and procurers in 2020? As usual, reading tea leaves is an inexact undertaking—but it’s useful at this time of year to take stock of the market forces potentially affecting your goals. Analysts foresee continued challenges as well as bright spots for the printing industry in 2020. As a print buyer, […]

Writing specifications is arguably the most important step in procuring direct mail, point of purchase, or marketing materials. Your specs are your instructions or road map for what you want the printer to produce — covering every detail.  When you get the details right, the production process goes smoothly and you get what you want. […]

A number of organizations spend 5% and more of their revenues on direct mail, print marketing, and POPs.  For these organizations, their marketing efforts and sales are dependent on printed materials.  The amount of money spent can be in the millions, tens of millions, or even hundreds of millions.  Yet the tools used in procuring […]

It’s often said that developing expertise requires making mistakes and learning from them. However, in the fast-paced world of print procurement, you don’t have much time or money to learn from experience. Yet you need a huge amount of expertise. Consider just a few of the aspects of print procurement requiring expertise. After you or […]