eLynxx Solutions

Change We Can Embrace

By: Rich On: March 21, 2016 Marketing Supply Chain, Print Buyer, Print Procurement, Print Production Comments Disabled

Change We Can Embrace

Marketing Supply Chain,Print Buyer,Print Procurement,Print Production

Once we feel we have a process in place that accommodates the unique complexities of one of our marketing operations, the next step is to figure out how to make it work. It’s one thing to know what roles, steps, assets and decisions an operation requires. It’s another to make all of the connections, enable […]

Do We Fear Change…Or Something Else?

By: Rich On: March 17, 2016 Marketing Supply Chain, Print Buyer, Print Procurement, Print Production Comments Disabled

Do We Fear Change…Or Something Else?

Marketing Supply Chain,Print Buyer,Print Procurement,Print Production

Some may say the reason that we as marketers and marketing operations professionals are reluctant to change in the way we do what we do is fear of the unknown. That’s a cop-out. Marketers aren’t afraid of the unknown. We regularly charge forward, damned near blindly, into the unknown. If we fall flat on our […]

Change is Good, Except…

By: Rich On: March 16, 2016 Marketing Supply Chain, Print Buyer, Print Procurement, Print Production Comments Disabled

Change is Good, Except…

Marketing Supply Chain,Print Buyer,Print Procurement,Print Production

Some might say that marketing is all about change. After all, as marketers and marketing operations professionals, we’re always faced with change. A new product to bring to market? That’s change. New target audience for that product? That’s change too. New messaging and channels to communicate with that audience? Yep, that’s also change. Change is […]

Three Reasons Why Marketing Needs Its Own Supply Chain

By: Rich On: May 01, 2015 Marketing Materials, Marketing Supply Chain Comments Disabled

Three Reasons Why Marketing Needs Its Own Supply Chain

Marketing Materials,Marketing Supply Chain

If you ask marketing people how their organization sources marketing materials and services you’ll likely get one of two answers. One is “we order them from places that did other work for us.” The other is “we have our procurement department do it for us.” There are good points, and bad, for both of these […]

Printing is Different and Different is Good

By: Rich On: April 10, 2015 In the News, Marketing Materials, Technology Comments Disabled

Printing is Different and Different is Good

In the News,Marketing Materials,Technology

This morning I finally got around to reading the print and communication industry articles that have been piling up in my feed for a few days. Of all of the headlines and synopses, this one in particular caught my eye; US Commercial Printing Shipments Have Strong February, +5.2%, by WhatTheyThink.com’s Dr. Joe Webb. As a […]

Not-for-Profit and Association Sector Saved over 25% in 2014 with eLynxx

By: Rich On: February 27, 2015 Marketing Materials, Marketing Supply Chain, News & Events Comments Disabled

Not-for-Profit and Association Sector Saved over 25% in 2014 with eLynxx

Marketing Materials,Marketing Supply Chain,News & Events

eLynxx Solutions, a leading provider of software for the marketing supply chain has released data showing marketing material savings of over 25% among its clients in the not-for-profit and association sector during 2014. This savings continues a multi-year savings trend for this sector. Increasing efficiency and reducing costs is a key factor in the way […]

eLynxx Version 8.2.1 Improves Efficiency and Savings in Direct Mail

By: Rich On: January 31, 2015 News & Events Comments Disabled

eLynxx Version 8.2.1 Improves Efficiency and Savings in Direct Mail

News & Events

Getting the right message to the right audience at the right time is critical to direct mail marketing success. Any opportunity a direct mail marketer has to improve efficiency and reduce costs in the sourcing and management of a project is a welcome one. “No printed marketing material project is simple, but even in this […]

Seeking the Secret Sauce of Print Projects

By: Rich On: January 22, 2015 Marketing Materials, Marketing Supply Chain, Project Management, Technology Comments Disabled

Seeking the Secret Sauce of Print Projects

Marketing Materials,Marketing Supply Chain,Project Management,Technology

Research. Creative. Distribution. When it comes to marketing material projects they’re the three heavy hitters, the big guns, the meat and potatoes. In fact, if you were to think of a marketing material project as a hamburger, research, creative and distribution would be like the two halves of the roll and the patty. Skip just […]