communication

For Print Marketers, The No-Nonsense Path from the Pandemic is Expert Assistance

By: Rich On: March 19, 2021 , , , , Comments Disabled
Most people—and perhaps marketers most of all—want to be trendy and to sound important. In fact, marketers seem to perpetually be reaching for language that sets their product apart. This effort is perpetual because the effect is temporary—other marketers quickly adopt the new jargon, lest they be perceived as falling behind. A recent New York Times […]
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Beyond Email: Re-envisioning the Print-Buying Process

By: Rich On: May 01, 2020 Comments Disabled
Beyond Email: Re-envisioning the Print-Buying Process

Beyond Email: Re-envisioning the Print-Buying Process

There’s nothing like a crisis to highlight weaknesses. The current economic and health crisis is prompting a reassessment of nearly every business practice, including print-buying.  The printing industry historically has been responsive to changes in the technology of printing, but when it comes to handling orders, it’s stuck to traditional, low-tech manual processes. Many print […]
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Best Quality, Price and Service – Get All Three: Built for the Job

By: Rich On: February 10, 2017 , , , , , , , , , Comments Disabled
Best Quality, Price and Service – Get All Three: Built for the Job

Best Quality, Price and Service – Get All Three: Built for the Job

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Unfortunately, none of what is required for an organization to manage pre- and post-pricing details and break the Iron Triangle is handled by the methods and tools commonly used in procurement. They simply are not built for managing and sourcing custom print projects. That is why PrintLynxx exists…to do what common procurement solutions can’t. Only […]
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Best Quality, Service and Price – Get All Three: Post Pricing Details

By: Rich On: January 10, 2017 , , , , , , , , Comments Disabled
Best Quality, Service and Price – Get All Three: Post Pricing Details

Best Quality, Service and Price – Get All Three: Post Pricing Details

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There isn’t much to be done once the buy is made for off-the-shelf goods. Custom printing, because of it’s made-to-specification nature, requires a lot more attention after the buy is made. This is especially true when achieving the best quality and service are part of the goal. General procurement doesn’t have to account for such […]
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Best Quality, Service and Price – Get All Three: Pre-Pricing Details

By: Rich On: December 12, 2016 , , , , , , , , , Comments Disabled
Best Quality, Service and Price – Get All Three: Pre-Pricing Details

Best Quality, Service and Price – Get All Three: Pre-Pricing Details

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Procurement methods for common, off-the-shelf items are not built to handle all of the details print projects require before pricing is considered, let alone sought. Management and qualification of vendors, development of intensely detailed specifications and collaboration among key people who are often in very diverse roles are not as critical when sourcing pre-made items […]
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eLynxx Solutions to Provide Print Buying Software to Johns Hopkins University

By: Rich On: October 14, 2016 , , , , , , , , Comments Disabled
eLynxx Solutions to Provide Print Buying Software to Johns Hopkins University

eLynxx Solutions to Provide Print Buying Software to Johns Hopkins University

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eLynxx Solutions is pleased to include Johns Hopkins University among the clients using its flagship PrintLynxx. PrintLynxx is cloud software that is built for print buyers to streamline and simplify the specification, sourcing and management of custom printed communications. PrintLynxx is well suited for higher education where insight to autonomous print buying across many areas […]
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eLynxx Software Selected by Green Dot Corporation for Management of Print and Direct Mail

By: Rich On: February 08, 2016 , , , , , Comments Disabled
eLynxx Software Selected by Green Dot Corporation for Management of Print and Direct Mail

eLynxx Software Selected by Green Dot Corporation for Management of Print and Direct Mail

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PrintLynxx has been selected by Green Dot Corporation (NYSE: GDOT) for executing print and direct mail projects. A pro-consumer financial technology innovator, Green Dot is the inventor and largest provider of prepaid debit cards and cash reload processing services in the United States. Following what it calls a branchless bank model of distribution for its […]
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Direct Mail Marketers Get Gifts from USPS

By: Rich On: December 17, 2015 , , , , Comments Disabled
Direct Mail Marketers Get Gifts from USPS

Direct Mail Marketers Get Gifts from USPS

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The United States Postal Service just experienced what it projected as its busiest day of 2015. Of course in the weeks leading up to Christmas, the post office is on the minds of many as they await the delivery of gifts purchased online and from catalogs. This year, in addition to an ever-growing quantity of […]
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