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Don’t Let Supply Chain Problems Hinder Print Marketing

By: Rich On: February 12, 2021 , , , , , Comments Disabled
As we begin to enter the economic recovery stage of the pandemic, managing your print marketing supply chain effectively will be critical for reengaging with customers and acquiring new ones. While some businesses and organizations found niches in marketing pandemic-related products or services in the past year, others necessarily scaled back on print marketing to […]
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Extraordinary times call for extraordinary effort

By: Rich On: August 14, 2020 Comments Disabled
Extraordinary times call for extraordinary effort

Extraordinary times call for extraordinary effort

Six months into the pandemic, with so many economic and social factors still beyond business control, it’s not unreasonable for print service providers, brokers, buyers, and marketers to feel frustrated and stymied. Sure, there are things you can do while in a holding pattern—for example, strengthen your customer relationships, update marketing plans, review branding, and […]
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As a Print Buyer, what’s your LIMFAC (limiting factor)?

By: Rich On: July 13, 2020 Comments Disabled
As a Print Buyer, what’s your LIMFAC (limiting factor)?

As a Print Buyer, what’s your LIMFAC (limiting factor)?

What holds you back as a print buyer? When the military makes plans, they consider what could hinder success. It’s referred to as the LIMFAC, or the limiting factor—the one big element or condition in a situation that you have to overcome in order to succeed. We all run into limiting factors when we try […]
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A World of Complexity Confronts Print Buyers and Vendors

By: Rich On: June 15, 2020 Comments Disabled
A World of Complexity Confronts Print Buyers and Vendors

A World of Complexity Confronts Print Buyers and Vendors

On a daily basis, on our phones and television screens, we’re seeing the effects of complexity—and how leaders struggle to deal with it and often fail. Complex environments and systems share certain hallmarks: There are ongoing, nonlinear interactions of numerous, sometimes millions, of interrelated parts/events. Unpredictability: no one can predict how the interactions will play […]
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Creative Versioning: It doesn’t have to complicate print buying

By: Rich On: March 10, 2020 Comments Disabled
Creative Versioning: It doesn’t have to complicate print buying

Creative Versioning: It doesn’t have to complicate print buying

Versioning—or customizing a print marketing message for a specific audience—is increasingly important to sales success. Customized messages get the attention of busy consumers, and they boost response rates or sales. But versioning also makes print buying and print projects much more complex and increases the likelihood of mistakes. There’s a solution designed specifically for print […]
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Print Procurement Efficiency

By: Rich On: January 17, 2020 , , , , , Comments Disabled
Print Procurement Efficiency

Print Procurement Efficiency

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Print buyers have competing demands for their time. They juggle multiple priorities and projects, some of which can be quite complex, requiring many decisions and levels of approval. Further, print buyers are responsible for meeting deadlines, budgets, and quality standards. Many try to get it all done by being more efficient. They have the right […]
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Print Procurement in 2020

By: Rich On: January 10, 2020 , , , , , , , , , , Comments Disabled
Print Procurement in 2020

Print Procurement in 2020

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What’s ahead for print suppliers and procurers in 2020? As usual, reading tea leaves is an inexact undertaking—but it’s useful at this time of year to take stock of the market forces potentially affecting your goals. Analysts foresee continued challenges as well as bright spots for the printing industry in 2020. As a print buyer, […]
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Spec-writing assistance tailored to your needs

By: Rich On: January 03, 2020 , , , , , , , , , , Comments Disabled
Spec-writing assistance tailored to your needs

Spec-writing assistance tailored to your needs

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Writing specifications is arguably the most important step in procuring direct mail, point of purchase, or marketing materials. Your specs are your instructions or road map for what you want the printer to produce — covering every detail.  When you get the details right, the production process goes smoothly and you get what you want. […]
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