agencies

Best Quality, Service and Price – Get All Three: Pre-Pricing Details

By: Rich On: December 12, 2016 , , , , , , , , , Comments Disabled
Best Quality, Service and Price – Get All Three: Pre-Pricing Details

Best Quality, Service and Price – Get All Three: Pre-Pricing Details

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Procurement methods for common, off-the-shelf items are not built to handle all of the details print projects require before pricing is considered, let alone sought. Management and qualification of vendors, development of intensely detailed specifications and collaboration among key people who are often in very diverse roles are not as critical when sourcing pre-made items […]
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Three Reasons Why Marketing Needs Its Own Supply Chain

By: Rich On: May 01, 2015 , Comments Disabled
Three Reasons Why Marketing Needs Its Own Supply Chain

Three Reasons Why Marketing Needs Its Own Supply Chain

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If you ask marketing people how their organization sources marketing materials and services you’ll likely get one of two answers. One is “we order them from places that did other work for us.” The other is “we have our procurement department do it for us.” There are good points, and bad, for both of these […]
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In the News – Digital Meets Print in a Unique Place

By: Rich On: June 17, 2014 , , Comments Disabled
In the News – Digital Meets Print in a Unique Place

In the News – Digital Meets Print in a Unique Place

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The communication potential of public restrooms is not something that has gone un-noticed. After all, everyone uses them and in the process becomes a captive audience. Even twenty years ago, at a nightclub I was marketing on Philadelphia’s waterfront, we had frames on the inside of the stall doors where we promoted upcoming events along […]
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The Marketing Supply Chain Field Guide: Part 8 – Legal Roles

By: Rich On: June 06, 2014 , , Comments Disabled
The Marketing Supply Chain Field Guide: Part 8 – Legal Roles

The Marketing Supply Chain Field Guide: Part 8 – Legal Roles

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When you think of roles and functions that go hand in hand with each other; marketing and legal probably aren’t too high on your list. The fact is they work closer than you think, especially in marketing project management. We’re not saying that it’s common to have lawyers write copy, create designs, source materials or […]
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The Marketing Supply Chain Field Guide: Part 4

By: Rich On: May 02, 2014 , , Comments Disabled
Digital Asset Management – A Link in the Marketing Supply Chain Worth Strengthening One of the promises of the digital office was having all files and documents easily and readily accessible from your desk; no more rifling through filing cabinets and hunting down information from different people in various departments. Unfortunately for many of us, […]
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