eLynxx Solutions

Spec-writing assistance tailored to your needs

By: Rich On: January 03, 2020 Design, General, Marketing Materials, Marketing Supply Chain, Print Buyer, Print Procurement, Print Production, Project Management, Software, Uncategorized, Vendors Comments Disabled

Spec-writing assistance tailored to your needs

Design,General,Marketing Materials,Marketing Supply Chain,Print Buyer,Print Procurement,Print Production,Project Management,Software,Uncategorized,Vendors

Writing specifications is arguably the most important step in procuring direct mail, point of purchase, or marketing materials. Your specs are your instructions or road map for what you want the printer to produce — covering every detail. When you get the details right, the production process goes smoothly and you get what you want. […]

Targeted Print Buying Assistance Can Fill in the Blanks

By: Rich On: December 13, 2019 Design, General, Marketing Materials, Marketing Supply Chain, Print Buyer, Print Procurement, Print Production, Project Management, Software, Uncategorized, Vendors Comments Disabled

Targeted Print Buying Assistance Can Fill in the Blanks

Design,General,Marketing Materials,Marketing Supply Chain,Print Buyer,Print Procurement,Print Production,Project Management,Software,Uncategorized,Vendors

A number of organizations spend 5% and more of their revenues on direct mail, print marketing, and POPs. For these organizations, their marketing efforts and sales are dependent on printed materials. The amount of money spent can be in the millions, tens of millions, or even hundreds of millions. Yet the tools used in procuring […]

Print Buying Assistance: The Importance of Expertise and Experience

By: Rich On: December 04, 2019 Design, General, Marketing Materials, Marketing Supply Chain, Print Buyer, Print Procurement, Print Production, Project Management, Software, Uncategorized, Vendors Comments Disabled

Print Buying Assistance: The Importance of Expertise and Experience

Design,General,Marketing Materials,Marketing Supply Chain,Print Buyer,Print Procurement,Print Production,Project Management,Software,Uncategorized,Vendors

It’s often said that developing expertise requires making mistakes and learning from them. However, in the fast-paced world of print procurement, you don’t have much time or money to learn from experience. Yet you need a huge amount of expertise. Consider just a few of the aspects of print procurement requiring expertise. After you or […]

Green Printing: For the Environment and Your Bottom Line

By: Rich On: November 22, 2019 Design, General, Green Printing, Marketing Materials, Paper, Print Buyer, Print Procurement, Print Production, Printers, Software, Vendors Comments Disabled

Green Printing: For the Environment and Your Bottom Line

Design,General,Green Printing,Marketing Materials,Paper,Print Buyer,Print Procurement,Print Production,Printers,Software,Vendors

Many people are concerned about the harmful effects of carbon dioxide emissions on climate change. Paper manufacture and printing can contribute to the problem. These processes can produce greenhouse gases and use large amounts of wood, energy and water, as well as various inks, solvents and chemicals. Packaging can involve bindings, adhesives and foils that […]

No One Should Have to Fight a Dragon Alone

By: Rich On: November 08, 2019 General, Marketing Materials, Marketing Supply Chain, Print Buyer, Print Procurement, Print Production, Printers, Project Management, Software, Vendors Comments Disabled

No One Should Have to Fight a Dragon Alone

General,Marketing Materials,Marketing Supply Chain,Print Buyer,Print Procurement,Print Production,Printers,Project Management,Software,Vendors

You put time and effort into building a good relationship with your print vendor. You trust each other. Your printer is capable of producing what you need — whether it’s direct mail, marketing materials, promo, signage or POP displays. And your printer delivers your items on time, at the quality level you expect and at […]

Print Management Software: Your Print-Buying Assistant

By: Rich On: November 01, 2019 General, Marketing Materials, Print Buyer, Print Procurement, Print Production, Project Management, Software Comments Disabled

Buying print can be challenging, especially if it’s not your only responsibility. You need knowledge — for instance, on how to write specs, choose the right printer and price and manage the process. At the same time, you want to save money and time without compromising on quality. Meanwhile you are inundated with detail and […]

Lynx Versus eLynxx: It’s No Contest

By: Rich On: September 09, 2019 Cats, General, Humor, Marketing Materials, Print Procurement, Software Comments Disabled

Lynx Versus eLynxx: It’s No Contest

Cats,General,Humor,Marketing Materials,Print Procurement,Software

What’s the difference between a lynx and eLynxx? They have more in common than you might think, but one of them wins paws-down. There are four species of the big cat: Canada lynx, Eurasian lynx, Iberian lynx, bobcat. There’s only one eLynxx, the leading innovator of software and services that connect buyers and producers of graphic communication, […]

Advertising Specialty Institute and eLynxx Solutions announce the launch of PrintGizmo, a free, value-added benefit for ESP® users

By: Rich On: May 14, 2019 General, In the News, Print Procurement, Print Production, Software, Uncategorized Comments Disabled

TREVOSE, PA – May 14, 2019 – The Advertising Specialty Institute® (ASI) today announced the launch of PrintGizmo, a free, value-added benefit for ESP® users that connects ASI distributor members with high-quality, competitively priced printers, enabling them to efficiently source catalog or custom print products from a larger pool of providers. The new print marketplace […]

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