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Defining Roles – Print in 2015

By: Rich On: January 29, 2015 , , Comments Disabled
Defining Roles – Print in 2015

Defining Roles – Print in 2015

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We’re nearing the end of January. Much of the marketing communications community’s attention has changed focus to Sunday’s world championship of multimillion dollar television spots. That means I’m finally safe from being cliché and riding the new year bandwagon if I talk about the role of print in 2015, right? Okay, maybe I’m still being […]
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Seeking the Secret Sauce of Print Projects

By: Rich On: January 22, 2015 , , , Comments Disabled
Seeking the Secret Sauce of Print Projects

Seeking the Secret Sauce of Print Projects

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Research. Creative. Distribution. When it comes to marketing material projects they’re the three heavy hitters, the big guns, the meat and potatoes. In fact, if you were to think of a marketing material project as a hamburger, research, creative and distribution would be like the two halves of the roll and the patty. Skip just […]
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Software Choices: Purpose-Built or General Use

By: Rich On: December 19, 2014 , , , Comments Disabled
Software Choices: Purpose-Built or General Use

Software Choices: Purpose-Built or General Use

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Providing your organization with the right kind of resources is important to its long-term growth. When it comes to resources, especially technology and software, the number of options and approaches can – and should – lead to many questions. One of the most important questions is whether to invest aggressively in specialized initiatives with higher […]
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Finance Sector Saves over 30% in 2014 with eLynxx Software

By: Rich On: December 17, 2014 Comments Disabled
Finance Sector Saves over 30% in 2014 with eLynxx Software

Finance Sector Saves over 30% in 2014 with eLynxx Software

eLynxx Solutions, provider of cloud software for sourcing and managing printed direct mail, marketing and communication materials, announces savings of over 30% among its clients in the financial services sector. Increasing efficiency, reducing cost and getting the best return on investment are natural factors in the way organizations in the financial services sector do business. […]
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Risky Business – The Use of Spreadsheets Beyond Intent

By: Rich On: December 12, 2014 , , Comments Disabled
Risky Business – The Use of Spreadsheets Beyond Intent

Risky Business – The Use of Spreadsheets Beyond Intent

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Spreadsheets are a great tool for accounting and financial tasks. But they have limitations that make them inappropriate and sometimes destructive for other business functions. Those who are experts in efficiency will tell you that when choosing a tool to complete a task, the better choice is always to use the tool that is most […]
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eLynxx Solutions Receives Supply and Demand Chain Executive Green Supply Chain Award for 2014

By: Rich On: December 10, 2014 , , Comments Disabled
eLynxx Solutions Receives Supply and Demand Chain Executive Green Supply Chain Award for 2014

eLynxx Solutions Receives Supply and Demand Chain Executive Green Supply Chain Award for 2014

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In the not too distant past sustainability was a practice focused on by a relatively small group of organizations. Today, in 2014, sustainability has become a core concern in the supply chain strategies of many organizations in mainstream commerce. For nearly two decades eLynxx Solutions has provided software for sourcing and managing direct mail, marketing […]
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Top 4 Reasons Why Spreadsheets are the Wrong Tool for Managing Projects

By: Rich On: December 05, 2014 , , , Comments Disabled
There was a time when only finance and accounting professionals used spreadsheets. That’s because they were designed for recording numbers and performing calculations. Walk into an office today and ask team members in any department, including those as far from finance as you can think of, if they use spreadsheets and it’s likely you’ll hear […]
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