Rich

Rich

Director of Communications To some people corporate communication is a matter of concept. To others it is a matter of function. To Rich it is both. Responsible for the strategy, direction and execution of eLynxx marketing communications and public relations, Rich brings nearly two decades of creation and hands-on completion of successful strategic communications plans to eLynxx. Rich earned B.A. and M.S. degrees from Shippensburg University. Prior to joining eLynxx he led the communications initiatives of online printer 123Print and held communications leadership roles in the manufacturing, non-profit, broadcasting and entertainment industries.

Creative Versioning: It doesn’t have to complicate print buying

By: Rich On: March 10, 2020 Comments Disabled
Creative Versioning: It doesn’t have to complicate print buying

Creative Versioning: It doesn’t have to complicate print buying

Versioning—or customizing a print marketing message for a specific audience—is increasingly important to sales success. Customized messages get the attention of busy consumers, and they boost response rates or sales. But versioning also makes print buying and print projects much more complex and increases the likelihood of mistakes. There’s a solution designed specifically for print […]
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Change Order Blog Part 1

By: Rich On: February 13, 2020 Comments Disabled
Change Orders—Part 1: Assessing the hidden drain on your print budget If you’re looking for a way to save money on print spending—and who isn’t?—reviewing your change orders on past projects would be a good place to start. You may be surprised at their cumulative cost. Change orders are so common, especially for complex jobs, […]
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Print Procurement Efficiency

By: Rich On: January 17, 2020 , , , , , Comments Disabled
Print Procurement Efficiency

Print Procurement Efficiency

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Print buyers have competing demands for their time. They juggle multiple priorities and projects, some of which can be quite complex, requiring many decisions and levels of approval. Further, print buyers are responsible for meeting deadlines, budgets, and quality standards. Many try to get it all done by being more efficient. They have the right […]
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Print Procurement in 2020

By: Rich On: January 10, 2020 , , , , , , , , , , Comments Disabled
Print Procurement in 2020

Print Procurement in 2020

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What’s ahead for print suppliers and procurers in 2020? As usual, reading tea leaves is an inexact undertaking—but it’s useful at this time of year to take stock of the market forces potentially affecting your goals. Analysts foresee continued challenges as well as bright spots for the printing industry in 2020. As a print buyer, […]
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Spec-writing assistance tailored to your needs

By: Rich On: January 03, 2020 , , , , , , , , , , Comments Disabled
Spec-writing assistance tailored to your needs

Spec-writing assistance tailored to your needs

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Writing specifications is arguably the most important step in procuring direct mail, point of purchase, or marketing materials. Your specs are your instructions or road map for what you want the printer to produce — covering every detail.  When you get the details right, the production process goes smoothly and you get what you want. […]
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Targeted Print Buying Assistance Can Fill in the Blanks

By: Rich On: December 13, 2019 , , , , , , , , , , Comments Disabled
Targeted Print Buying Assistance Can Fill in the Blanks

Targeted Print Buying Assistance Can Fill in the Blanks

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A number of organizations spend 5% and more of their revenues on direct mail, print marketing, and POPs.  For these organizations, their marketing efforts and sales are dependent on printed materials.  The amount of money spent can be in the millions, tens of millions, or even hundreds of millions.  Yet the tools used in procuring […]
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