Rich

Rich

Director of Communications To some people corporate communication is a matter of concept. To others it is a matter of function. To Rich it is both. Responsible for the strategy, direction and execution of eLynxx marketing communications and public relations, Rich brings nearly two decades of creation and hands-on completion of successful strategic communications plans to eLynxx. Rich earned B.A. and M.S. degrees from Shippensburg University. Prior to joining eLynxx he led the communications initiatives of online printer 123Print and held communications leadership roles in the manufacturing, non-profit, broadcasting and entertainment industries.

Top 4 Reasons Why Spreadsheets are the Wrong Tool for Managing Projects

By: Rich On: December 05, 2014 , , , Comments Disabled
There was a time when only finance and accounting professionals used spreadsheets. That’s because they were designed for recording numbers and performing calculations. Walk into an office today and ask team members in any department, including those as far from finance as you can think of, if they use spreadsheets and it’s likely you’ll hear […]
Read More

Shipping and Logistics Sector Saves Over 30% in First Half of 2014 with eLynxx

By: Rich On: September 26, 2014 Comments Disabled

Shipping and Logistics Sector Saves Over 30% in First Half of 2014 with eLynxx

Increasing efficiency and reducing costs is a key factor in the way organizations in many sectors, including shipping and logistics, do business today. Faced with a highly competitive marketplace, the use of custom-printed marketing communication materials has become crucial to the brand building and customer loyalty efforts of shipping companies and courier services. Organizations must […]
Read More

Accessing Print Communication Innovation

By: Rich On: September 22, 2014 , Comments Disabled
Accessing Print Communication Innovation

Accessing Print Communication Innovation

,
If you didn’t know any better, it would be easy to conclude that innovation in marketing and promotion is limited to the Internet. Technology is interesting, sexy and comes at us fast and furiously. True to form, the marketing world has continued to evolve along with – and at times drive – innovations in digital […]
Read More

Higher Education Institutions Consistently Save More Than 35% Through eLynxx

By: Rich On: September 17, 2014 Comments Disabled
Higher Education Institutions Consistently Save More Than 35% Through eLynxx

Higher Education Institutions Consistently Save More Than 35% Through eLynxx

The pressure being faced by many colleges and universities to get their messages out while staying within ever decreasing budgets is enormous. To survive many institutions have had to search for ways to increase efficiency without sacrifice of quality and on-time delivery, gain more marketing coverage for the same marketing spend, bring full transparency and […]
Read More

Going Green in Print Marketing – What to Look For

By: Rich On: September 12, 2014 , , , Comments Disabled
Going Green in Print Marketing – What to Look For

Going Green in Print Marketing – What to Look For

,,,
In a time when the world is struggling to save its natural resources, many organizations have adopted green business practices as part of their policies. There is rightful pride to be had in choosing to follow green policies which leads many organizations to publically proclaim their stance on doing their part for a better environment. […]
Read More

The Designer’s Role in Print Specification

By: Rich On: September 09, 2014 , , Comments Disabled
The Designer’s Role in Print Specification

The Designer’s Role in Print Specification

,,
Regardless of the medium, graphic designers are able to magically turn ideas into artistically stunning works of graphic communication. When the medium is digital the magic is all in the design and how it functions. In this case the designer is provided with the specifications including dimensions, resolutions, whether the design is for computers or […]
Read More