Archives for 2019

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Targeted Print Buying Assistance Can Fill in the Blanks

A number of organizations spend 5% and more of their revenues on direct mail, print marketing, and POPs.  For these organizations, their marketing efforts and sales are dependent on printed materials.  The amount of money spent can be in the millions, tens of millions, or even hundreds of millions.  Yet the tools used in procuring […]
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Print Buying Assistance: The Importance of Expertise and Experience

It’s often said that developing expertise requires making mistakes and learning from them. However, in the fast-paced world of print procurement, you don’t have much time or money to learn from experience. Yet you need a huge amount of expertise. Consider just a few of the aspects of print procurement requiring expertise. After you or […]
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Green Printing: For the Environment and Your Bottom Line

Many people are concerned about the harmful effects of carbon dioxide emissions on climate change.  Paper manufacture and printing can contribute to the problem. These processes can produce greenhouse gases and use large amounts of wood, energy and water, as well as various inks, solvents and chemicals. Packaging can involve bindings, adhesives and foils that […]
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No One Should Have to Fight a Dragon Alone

You put time and effort into building a good relationship with your print vendor. You trust each other. Your printer is capable of producing what you need — whether it’s direct mail, marketing materials, promo, signage or POP displays. And your printer delivers your items on time, at the quality level you expect and at […]
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Print Management Software: Your Print-Buying Assistant

Buying print can be challenging, especially if it’s not your only responsibility. You need knowledge — for instance, on how to write specs, choose the right printer and price and manage the process. At the same time, you want to save money and time without compromising on quality.  Meanwhile you are inundated with detail and […]
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Lynx Versus eLynxx: It’s No Contest

What’s the difference between a lynx and eLynxx? They have more in common than you might think, but one of them wins paws-down. There are four species of the big cat: Canada lynx, Eurasian lynx, Iberian lynx, bobcat. There’s only one eLynxx, the leading innovator of software and services that connect buyers and producers of graphic communication, […]
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Advertising Specialty Institute and eLynxx Solutions announce the launch of PrintGizmo, a free, value-added benefit for ESP® users

TREVOSE, PA – May 14, 2019 – The Advertising Specialty Institute® (ASI) today announced the launch of PrintGizmo, a free, value-added benefit for ESP® users that connects ASI distributor members with high-quality, competitively priced printers, enabling them to efficiently source catalog or custom print products from a larger pool of providers. The new print marketplace […]
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Software Company Makes HQ Move to Downtown Chambersburg

CHAMBERSBURG, Pa. – Mar. 7, 2019 – eLynxx Solutions, developer of enterprise-level software for acquisition and management of print, direct mail, marketing, advertising and promotional materials, has announced selection of Kerrstown Square in downtown Chambersburg as the new home of its corporate headquarters.  The HQ move capitalizes on technology infrastructure and ongoing improvements at the […]
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