Archives for 2016

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Do We Fear Change…Or Something Else?

By: Rich On: March 17, 2016 , , , Comments Disabled
Do We Fear Change…Or Something Else?

Do We Fear Change…Or Something Else?

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Some may say the reason that we as marketers and marketing operations professionals are reluctant to change in the way we do what we do is fear of the unknown. That’s a cop-out. Marketers aren’t afraid of the unknown. We regularly charge forward, damned near blindly, into the unknown. If we fall flat on our […]
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Change is Good, Except…

By: Rich On: March 16, 2016 , , , Comments Disabled
Change is Good, Except…

Change is Good, Except…

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Some might say that marketing is all about change. After all, as marketers and marketing operations professionals, we’re always faced with change. A new product to bring to market? That’s change. New target audience for that product? That’s change too. New messaging and channels to communicate with that audience? Yep, that’s also change. Change is […]
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eLynxx Solutions Recognized with Two SDCE Magazine Pros to Know Awards

By: Rich On: February 24, 2016 , , , , , Comments Disabled
eLynxx Solutions Recognized with Two SDCE Magazine Pros to Know Awards

eLynxx Solutions Recognized with Two SDCE Magazine Pros to Know Awards

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eLynxx Solutions founder Bill Gindlesperger and CEO Mike Jackson have each been honored with Supply and Demand Chain Executive Magazine Pros to Know Awards for 2016. Individuals at eLynxx Solutions have been recognized numerous times since the inception of the award 16 years ago. 2016 marks the first time two eLynxx team members have received […]
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eLynxx Software Selected by Green Dot Corporation for Management of Print and Direct Mail

By: Rich On: February 08, 2016 , , , , , Comments Disabled
eLynxx Software Selected by Green Dot Corporation for Management of Print and Direct Mail

eLynxx Software Selected by Green Dot Corporation for Management of Print and Direct Mail

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PrintLynxx has been selected by Green Dot Corporation (NYSE: GDOT) for executing print and direct mail projects. A pro-consumer financial technology innovator, Green Dot is the inventor and largest provider of prepaid debit cards and cash reload processing services in the United States. Following what it calls a branchless bank model of distribution for its […]
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