Archives for Jan,2015

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eLynxx Version 8.2.1 Improves Efficiency and Savings in Direct Mail

By: Rich On: January 31, 2015 Comments Disabled
eLynxx Version 8.2.1 Improves Efficiency and Savings in Direct Mail

eLynxx Version 8.2.1 Improves Efficiency and Savings in Direct Mail

Getting the right message to the right audience at the right time is critical to direct mail marketing success. Any opportunity a direct mail marketer has to improve efficiency and reduce costs in the sourcing and management of a project is a welcome one. “No printed marketing material project is simple, but even in this […]
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Expert Sees eLynxx as a Good Choice for Print Procurement

By: Rich On: January 30, 2015 Comments Disabled
Expert Sees eLynxx as a Good Choice for Print Procurement

Expert Sees eLynxx as a Good Choice for Print Procurement

There are few operational situations in business where lack of choice and one-size-fits-all approaches provide true benefit. In highly dynamic areas, like marketing operations, what works for one organization does not always work for another. Choice couldn’t be more important to matching an organization’s printed communication material sourcing and management needs to a solution. Dennis […]
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Defining Roles – Print in 2015

By: Rich On: January 29, 2015 , , Comments Disabled
Defining Roles – Print in 2015

Defining Roles – Print in 2015

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We’re nearing the end of January. Much of the marketing communications community’s attention has changed focus to Sunday’s world championship of multimillion dollar television spots. That means I’m finally safe from being cliché and riding the new year bandwagon if I talk about the role of print in 2015, right? Okay, maybe I’m still being […]
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Seeking the Secret Sauce of Print Projects

By: Rich On: January 22, 2015 , , , Comments Disabled
Seeking the Secret Sauce of Print Projects

Seeking the Secret Sauce of Print Projects

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Research. Creative. Distribution. When it comes to marketing material projects they’re the three heavy hitters, the big guns, the meat and potatoes. In fact, if you were to think of a marketing material project as a hamburger, research, creative and distribution would be like the two halves of the roll and the patty. Skip just […]
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