Archives for Jul,2014

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Supply Chain Management from the Vendor’s Point of View

The sales approach in the print industry tends to be kind of old-school. It’s often product centric versus service, capability and capacity centric. When a vendor sells based on product they may have to find alternatives to preferred materials or processes to get the job done at a given price point. When a vendor sells […]
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The Marketing Supply Chain Field Guide: Conclusion

If the concept of a supply chain dedicated to the production of marketing materials never crossed your mind before you began following along, don’t worry, you’re not alone. That is exactly why we began The Marketing Supply Chain Field Guide. Now, after twelve installments, it’s time to put the wraps on our exploration of one […]
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July 4th…Ice Cream…and Branded Packaging?

I live and work in Pennsylvania. If you are familiar at all with the Keystone State you might know that several places in our fair commonwealth have had a little something to do with why we celebrate Independence Day. What you may not know is that our climate can go from arctic to sub-tropic within […]
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Important Reminder – eLynxx Server Upgrades Scheduled for July 12

As part of our on-going effort to provide the best possible service to our valued clients, eLynxx Solutions will be executing a switchover to new servers in our data center on Saturday, July 12, 2014. Please note that access to eLynxx will be unavailable between the hours of 6:00 a.m. and 5:00 p.m. Eastern time […]
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The Marketing Supply Chain Field Guide: Part 12 – Vendors in the Chain-Continued

In last week’s installment of The Marketing Supply Chain Field Guide, we began exploring the variety of vendors we rely on to produce and assist in the execution of the projects in our marketing supply chains with a look at some of the types of printer and other primary producers you may encounter. Today we […]
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