Archives for Jun,2014

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The Marketing Supply Chain Field Guide: Part 11 – Vendors in the Chain

By: Rich On: June 18, 2014 , , Comments Disabled
The Marketing Supply Chain Field Guide: Part 11 – Vendors in the Chain

The Marketing Supply Chain Field Guide: Part 11 – Vendors in the Chain

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Over the course of the past two installments, we have identified the various marketing, communication, direct mail, packaging and display material categories that organizations may manage and source through their marketing supply chains. While we can easily say that some form of printing is a critical element in the production of each marketing material category; […]
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In the News – Digital Meets Print in a Unique Place

By: Rich On: June 17, 2014 , , Comments Disabled
In the News – Digital Meets Print in a Unique Place

In the News – Digital Meets Print in a Unique Place

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The communication potential of public restrooms is not something that has gone un-noticed. After all, everyone uses them and in the process becomes a captive audience. Even twenty years ago, at a nightclub I was marketing on Philadelphia’s waterfront, we had frames on the inside of the stall doors where we promoted upcoming events along […]
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The Marketing Supply Chain Field Guide: Part 9 – Materials in the Chain

By: Rich On: June 12, 2014 , , Comments Disabled
The Marketing Supply Chain Field Guide: Part 9 – Materials in the Chain

The Marketing Supply Chain Field Guide: Part 9 – Materials in the Chain

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Over the past eight installments of our Marketing Supply Chain Field Guide we’ve discussed mechanics, functional areas and roles. Now it’s time to open a new chapter and take a look at the goods the marketing supply chain delivers – marketing materials. Admittedly, a deep-dive into marketing materials may not sound like edge-of-your-seat kind of […]
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The Marketing Supply Chain Field Guide: Part 10 – Materials in the Chain (continued)

By: Rich On: June 11, 2014 , , , Comments Disabled
The Marketing Supply Chain Field Guide: Part 10 – Materials in the Chain (continued)

The Marketing Supply Chain Field Guide: Part 10 – Materials in the Chain (continued)

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Last week we began dissecting the catch-all term “marketing materials” to discover just what kinds of items may be flowing through your marketing supply chain. Even as we began our exploration with some of the more common, old-standby sort of marketing communication tools, we saw that there was much more complexity than the simple and […]
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The Marketing Supply Chain Field Guide: Part 8 – Legal Roles

By: Rich On: June 06, 2014 , , Comments Disabled
The Marketing Supply Chain Field Guide: Part 8 – Legal Roles

The Marketing Supply Chain Field Guide: Part 8 – Legal Roles

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When you think of roles and functions that go hand in hand with each other; marketing and legal probably aren’t too high on your list. The fact is they work closer than you think, especially in marketing project management. We’re not saying that it’s common to have lawyers write copy, create designs, source materials or […]
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