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Maintaining Control vs. Brokers and BPOs: What’s Right for You?

By: Rich On: September 03, 2014 Marketing Materials, Marketing Supply Chain, Project Management, Technology Comments Disabled

Maintaining Control vs. Brokers and BPOs: What’s Right for You?

Marketing Materials,Marketing Supply Chain,Project Management,Technology

Printed materials in some form or another are integral to the branding and marketing of most organizations. When it comes to the organization, acquisition, production management, implementation and distribution of these materials; there is a decision to make. Organizations usually choose to either manage the entire process on their own, keeping control of the process […]

Happy 180th Birthday – and Thank You – to John Venn!

By: Rich On: August 04, 2014 In the News, Marketing Materials, Marketing Supply Chain, Project Management Comments Disabled

Happy 180th Birthday – and Thank You – to John Venn!

In the News,Marketing Materials,Marketing Supply Chain,Project Management

If you’ve been out to Google today you might have noticed an interesting, if not slightly obscure, interactive commemorative Google Doodle gracing the page. It is commemorating the 180th birthday of John Venn. Unless you are the kind of person who gets at least somewhat nerdy over philosophy, math or statistics; you might be asking […]

Supply Chain Management from the Vendor’s Point of View

By: Rich On: July 17, 2014 Marketing Materials, Marketing Supply Chain, Project Management, Technology Comments Disabled

Supply Chain Management from the Vendor’s Point of View

Marketing Materials,Marketing Supply Chain,Project Management,Technology

The sales approach in the print industry tends to be kind of old-school. It’s often product centric versus service, capability and capacity centric. When a vendor sells based on product they may have to find alternatives to preferred materials or processes to get the job done at a given price point. When a vendor sells […]

The Marketing Supply Chain Field Guide: Conclusion

By: Rich On: July 10, 2014 Marketing Materials, Marketing Supply Chain, Project Management, Technology Comments Disabled

The Marketing Supply Chain Field Guide: Conclusion

Marketing Materials,Marketing Supply Chain,Project Management,Technology

If the concept of a supply chain dedicated to the production of marketing materials never crossed your mind before you began following along, don’t worry, you’re not alone. That is exactly why we began The Marketing Supply Chain Field Guide. Now, after twelve installments, it’s time to put the wraps on our exploration of one […]

July 4th…Ice Cream…and Branded Packaging?

By: Rich On: July 04, 2014 General, Marketing Materials, Marketing Supply Chain Comments Disabled

July 4th…Ice Cream…and Branded Packaging?

General,Marketing Materials,Marketing Supply Chain

I live and work in Pennsylvania. If you are familiar at all with the Keystone State you might know that several places in our fair commonwealth have had a little something to do with why we celebrate Independence Day. What you may not know is that our climate can go from arctic to sub-tropic within […]

The Marketing Supply Chain Field Guide: Part 12 – Vendors in the Chain-Continued

By: Rich On: July 02, 2014 Marketing Materials, Marketing Supply Chain, Project Management Comments Disabled

The Marketing Supply Chain Field Guide: Part 12 – Vendors in the Chain-Continued

Marketing Materials,Marketing Supply Chain,Project Management

In last week’s installment of The Marketing Supply Chain Field Guide, we began exploring the variety of vendors we rely on to produce and assist in the execution of the projects in our marketing supply chains with a look at some of the types of printer and other primary producers you may encounter. Today we […]

The Marketing Supply Chain Field Guide: Part 11 – Vendors in the Chain

By: Rich On: June 18, 2014 Marketing Materials, Marketing Supply Chain, Project Management Comments Disabled

The Marketing Supply Chain Field Guide: Part 11 – Vendors in the Chain

Marketing Materials,Marketing Supply Chain,Project Management

Over the course of the past two installments, we have identified the various marketing, communication, direct mail, packaging and display material categories that organizations may manage and source through their marketing supply chains. While we can easily say that some form of printing is a critical element in the production of each marketing material category; […]

The Marketing Supply Chain Field Guide: Part 7 – Procurement Roles

By: Rich On: May 29, 2014 Marketing Materials, Marketing Supply Chain, Project Management Comments Disabled

The Marketing Supply Chain Field Guide: Part 7 – Procurement Roles

Marketing Materials,Marketing Supply Chain,Project Management

Any organization that produces materials used in marketing is going to have marketers. There is also always some level of executive and financial management. There are some roles that, depending upon the organization, may not be so simply defined. So Who Does the Procurement in the Marketing Supply Chain? In many organizations the function of […]

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