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The Marketing Supply Chain Field Guide: Conclusion

By: Rich On: July 10, 2014 , , , Comments Disabled
The Marketing Supply Chain Field Guide: Conclusion

The Marketing Supply Chain Field Guide: Conclusion

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If the concept of a supply chain dedicated to the production of marketing materials never crossed your mind before you began following along, don’t worry, you’re not alone. That is exactly why we began The Marketing Supply Chain Field Guide. Now, after twelve installments, it’s time to put the wraps on our exploration of one […]
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The Marketing Supply Chain Field Guide: Part 12 – Vendors in the Chain-Continued

By: Rich On: July 02, 2014 , , Comments Disabled
The Marketing Supply Chain Field Guide: Part 12 – Vendors in the Chain-Continued

The Marketing Supply Chain Field Guide: Part 12 – Vendors in the Chain-Continued

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In last week’s installment of The Marketing Supply Chain Field Guide, we began exploring the variety of vendors we rely on to produce and assist in the execution of the projects in our marketing supply chains with a look at some of the types of printer and other primary producers you may encounter. Today we […]
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The Marketing Supply Chain Field Guide: Part 6 – Finance Roles

By: Rich On: May 21, 2014 , Comments Disabled
Some combinations just go together well as polar opposites. They are distinctly different from, yet often attract, one another. North and south, fire and ice, good and evil are all classic examples. Marketing and finance is another. Marketing is driven by passion and human nature. Its output equals its success. Its results are born of […]
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New eLynxx Solutions CEO to Focus on Solving Customer Needs with Software for the Marketing Supply Chain

By: Rich On: May 08, 2014 Comments Disabled
eLynxx Solutions, a leading provider of project management software for the marketing supply chain has named COO Mike Jackson as its new CEO. Company founder Bill Gindlesperger will continue to provide guidance and support as chairman while Jackson directs customer-focused business development as the company enters its second generation. CHAMBERSBURG, Pa. (May 8, 2014) – […]
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The Marketing Supply Chain Field Guide: Part 3

By: Rich On: April 23, 2014 , , Comments Disabled
The Functional Areas of the Marketing Supply Chain – Continued In our last installment, we began exploring how, even in light of inherent complexities and uniqueness, the power of any marketing supply chain can be better understood and harnessed by breaking it down into four functional areas. The first two functional areas; coordination and acquisition, […]
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