signs

Who is Going to Notice Inconsistencies in Your Branding?

By: Rich On: December 04, 2015 Comments Disabled
Who is Going to Notice Inconsistencies in Your Branding?

Who is Going to Notice Inconsistencies in Your Branding?

The place eLynxx Solutions calls home, like many small cities, has been re-envisioned several times in its existence. Booming industry and the bustling downtown that supported it have given way to new things like technology, historical tourism and a renewed focus on local agriculture, craftsmanship and art. Today, besides being home to a wonderfully innovative […]
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The Marketing Supply Chain Field Guide: Part 10 – Materials in the Chain (continued)

By: Rich On: June 11, 2014 , , , Comments Disabled
The Marketing Supply Chain Field Guide: Part 10 – Materials in the Chain (continued)

The Marketing Supply Chain Field Guide: Part 10 – Materials in the Chain (continued)

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Last week we began dissecting the catch-all term “marketing materials” to discover just what kinds of items may be flowing through your marketing supply chain. Even as we began our exploration with some of the more common, old-standby sort of marketing communication tools, we saw that there was much more complexity than the simple and […]
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