marketing

What the Print Industry Can Learn From The Last Dance

By: Rich On: May 18, 2020 Comments Disabled
What the Print Industry Can Learn From The Last Dance

What the Print Industry Can Learn From The Last Dance

The late and great Chicago Bulls GM Jerry Krause once said, “Players and coaches don’t win championships, organizations do…” This statement sent shock waves throughout the sports community and raises conversation today with the release of the “The Last Dance.” A documentary highlighting the legendary run of the Chicago Bulls in the ’90s. I would […]
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Increase your marketing —but first, refocus it

By: Rich On: May 12, 2020 Comments Disabled
Increase your marketing —but first, refocus it

Increase your marketing —but first, refocus it

While many businesses are contracting during the COVID-19 economic downturn, this could be a good time to step up your marketing.  It’s an opportunity to reach people with your message when there’s less “noise” from a variety of competing messages. In addition, while people are spending more time at home, your direct mail package may […]
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In the coronavirus pandemic, expect printers to be survivors and innovators

By: Rich On: April 07, 2020 Comments Disabled
In the coronavirus pandemic, expect printers to be survivors and innovators

In the coronavirus pandemic, expect printers to be survivors and innovators

For many print buyers and marketers, dealing with printing and printers is just a job responsibility. For others, however, it’s more—a connection with a craft that’s very old yet still cutting-edge and an integral part of our society.  As the coronavirus has upended the global economy including printing, it’s worth remembering that printing has endured […]
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Creative Versioning: It doesn’t have to complicate print buying

By: Rich On: March 10, 2020 Comments Disabled
Creative Versioning: It doesn’t have to complicate print buying

Creative Versioning: It doesn’t have to complicate print buying

Versioning—or customizing a print marketing message for a specific audience—is increasingly important to sales success. Customized messages get the attention of busy consumers, and they boost response rates or sales. But versioning also makes print buying and print projects much more complex and increases the likelihood of mistakes. There’s a solution designed specifically for print […]
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Change We Can Embrace

By: Rich On: March 21, 2016 , , , Comments Disabled
Change We Can Embrace

Change We Can Embrace

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Once we feel we have a process in place that accommodates the unique complexities of one of our marketing operations, the next step is to figure out how to make it work. It’s one thing to know what roles, steps, assets and decisions an operation requires. It’s another to make all of the connections, enable […]
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Do We Fear Change…Or Something Else?

By: Rich On: March 17, 2016 , , , Comments Disabled
Do We Fear Change…Or Something Else?

Do We Fear Change…Or Something Else?

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Some may say the reason that we as marketers and marketing operations professionals are reluctant to change in the way we do what we do is fear of the unknown. That’s a cop-out. Marketers aren’t afraid of the unknown. We regularly charge forward, damned near blindly, into the unknown. If we fall flat on our […]
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Change is Good, Except…

By: Rich On: March 16, 2016 , , , Comments Disabled
Change is Good, Except…

Change is Good, Except…

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Some might say that marketing is all about change. After all, as marketers and marketing operations professionals, we’re always faced with change. A new product to bring to market? That’s change. New target audience for that product? That’s change too. New messaging and channels to communicate with that audience? Yep, that’s also change. Change is […]
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