marketing supply chain

Print More Efficient Than TV? One Study Says So!

By: Rich On: May 19, 2015 , Comments Disabled
Print More Efficient Than TV? One Study Says So!

Print More Efficient Than TV? One Study Says So!

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When I began my career in marketing communications, back in the mid-1990s, television was the Holy Grail of marketing channels. A decade and a half or so later, when I was managing communications at what was then a prominent online printer, nothing much had changed. Our ultimate goal was to have an ad air during […]
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Three Reasons Why Marketing Needs Its Own Supply Chain

By: Rich On: May 01, 2015 , Comments Disabled
Three Reasons Why Marketing Needs Its Own Supply Chain

Three Reasons Why Marketing Needs Its Own Supply Chain

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If you ask marketing people how their organization sources marketing materials and services you’ll likely get one of two answers. One is “we order them from places that did other work for us.” The other is “we have our procurement department do it for us.” There are good points, and bad, for both of these […]
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Printing is Different and Different is Good

By: Rich On: April 10, 2015 , , Comments Disabled
Printing is Different and Different is Good

Printing is Different and Different is Good

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This morning I finally got around to reading the print and communication industry articles that have been piling up in my feed for a few days. Of all of the headlines and synopses, this one in particular caught my eye; US Commercial Printing Shipments Have Strong February, +5.2%, by WhatTheyThink.com’s Dr. Joe Webb. As a […]
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Healthcare Insurance Sector Averages Savings of Over 32% in the Past Two Quarters Using eLynxx Software

By: Rich On: April 01, 2015 , Comments Disabled
Healthcare Insurance Sector Averages Savings of Over 32% in the Past Two Quarters Using eLynxx Software

Healthcare Insurance Sector Averages Savings of Over 32% in the Past Two Quarters Using eLynxx Software

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eLynxx Solutions, provider of software for sourcing and managing print has released data showing marketing and communication material savings of over 32% among its clients in the healthcare insurance sector over the past two quarters. This savings continues a trend for this sector. Staying connected with both customers and service providers is critical to organizations […]
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Not-for-Profit and Association Sector Saved over 25% in 2014 with eLynxx

By: Rich On: February 27, 2015 , , Comments Disabled
Not-for-Profit and Association Sector Saved over 25% in 2014 with eLynxx

Not-for-Profit and Association Sector Saved over 25% in 2014 with eLynxx

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eLynxx Solutions, a leading provider of software for the marketing supply chain has released data showing marketing material savings of over 25% among its clients in the not-for-profit and association sector during 2014. This savings continues a multi-year savings trend for this sector. Increasing efficiency and reducing costs is a key factor in the way […]
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eLynxx Solutions to Promote Outreach to Print Buyers Facing Printing Industry Turmoil

By: Rich On: February 26, 2015 , , , Comments Disabled
eLynxx Solutions to Promote Outreach to Print Buyers Facing Printing Industry Turmoil

eLynxx Solutions to Promote Outreach to Print Buyers Facing Printing Industry Turmoil

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After a decade of acquisitions and mergers, the printing industry appears to be in turmoil. eLynxx Solutions is pleased to promote open discussion of print buyers’ concerns through sponsorship of webinars and sharing 40 years of experience in the changing print marketplace. As one of the oldest, continually advancing technologies known to mankind, printing is […]
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Print Industry in Throes of Consolidation

By: Rich On: February 06, 2015 , , , Comments Disabled
Print Industry in Throes of Consolidation

Print Industry in Throes of Consolidation

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Are you a print buyer with increasing concerns over the loss, or potential loss, of longtime suppliers? If not, you should be. RR Donnelley’s success in stopping Courier Corporation’s previously announced merger with Quad/Graphics and acquiring Courier for itself means a victory for Courier’s investors. But what does it mean for Courier’s clients? Standard Register’s […]
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eLynxx Version 8.2.1 Improves Efficiency and Savings in Direct Mail

By: Rich On: January 31, 2015 Comments Disabled
eLynxx Version 8.2.1 Improves Efficiency and Savings in Direct Mail

eLynxx Version 8.2.1 Improves Efficiency and Savings in Direct Mail

Getting the right message to the right audience at the right time is critical to direct mail marketing success. Any opportunity a direct mail marketer has to improve efficiency and reduce costs in the sourcing and management of a project is a welcome one. “No printed marketing material project is simple, but even in this […]
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