marketing operations

The Marketing Supply Chain Field Guide: Part 12 – Vendors in the Chain-Continued

By: Rich On: July 02, 2014 , , Comments Disabled
The Marketing Supply Chain Field Guide: Part 12 – Vendors in the Chain-Continued

The Marketing Supply Chain Field Guide: Part 12 – Vendors in the Chain-Continued

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In last week’s installment of The Marketing Supply Chain Field Guide, we began exploring the variety of vendors we rely on to produce and assist in the execution of the projects in our marketing supply chains with a look at some of the types of printer and other primary producers you may encounter. Today we […]
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The Marketing Supply Chain Field Guide: Part 11 – Vendors in the Chain

By: Rich On: June 18, 2014 , , Comments Disabled
The Marketing Supply Chain Field Guide: Part 11 – Vendors in the Chain

The Marketing Supply Chain Field Guide: Part 11 – Vendors in the Chain

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Over the course of the past two installments, we have identified the various marketing, communication, direct mail, packaging and display material categories that organizations may manage and source through their marketing supply chains. While we can easily say that some form of printing is a critical element in the production of each marketing material category; […]
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The Marketing Supply Chain Field Guide: Part 8 – Legal Roles

By: Rich On: June 06, 2014 , , Comments Disabled
The Marketing Supply Chain Field Guide: Part 8 – Legal Roles

The Marketing Supply Chain Field Guide: Part 8 – Legal Roles

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When you think of roles and functions that go hand in hand with each other; marketing and legal probably aren’t too high on your list. The fact is they work closer than you think, especially in marketing project management. We’re not saying that it’s common to have lawyers write copy, create designs, source materials or […]
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The Marketing Supply Chain Field Guide: Part 7 – Procurement Roles

By: Rich On: May 29, 2014 , , Comments Disabled
The Marketing Supply Chain Field Guide: Part 7 – Procurement Roles

The Marketing Supply Chain Field Guide: Part 7 – Procurement Roles

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Any organization that produces materials used in marketing is going to have marketers. There is also always some level of executive and financial management. There are some roles that, depending upon the organization, may not be so simply defined. So Who Does the Procurement in the Marketing Supply Chain? In many organizations the function of […]
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The Marketing Supply Chain Field Guide: Part 6 – Finance Roles

By: Rich On: May 21, 2014 , Comments Disabled
Some combinations just go together well as polar opposites. They are distinctly different from, yet often attract, one another. North and south, fire and ice, good and evil are all classic examples. Marketing and finance is another. Marketing is driven by passion and human nature. Its output equals its success. Its results are born of […]
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eLynxx Solutions Names New COO

By: Rich On: May 14, 2014 Comments Disabled
CHAMBERSBURG, Pa. (May 14, 2014) – Building upon nearly 40 years of innovation, eLynxx Solutions has appointed Nathan Rotz as chief operating officer. eLynxx Solutions is the leading provider of project management software and services for the marketing supply chain. The company serves the logistics, education, utility, manufacturing, consumer goods, service, government, non-profit, association and […]
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The Marketing Supply Chain Field Guide: Part 4

By: Rich On: May 02, 2014 , , Comments Disabled
Digital Asset Management – A Link in the Marketing Supply Chain Worth Strengthening One of the promises of the digital office was having all files and documents easily and readily accessible from your desk; no more rifling through filing cabinets and hunting down information from different people in various departments. Unfortunately for many of us, […]
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