eLynxx Solutions

eLynxx Solutions Goes Back to School with Hometown Neighbor Wilson College

By: Rich On: September 10, 2014 News & Events Comments Disabled

As the summer winds down and the 2014-2015 academic year begins, eLynxx Solutions will be among the masses heading off to college, but there won’t be any classes to attend or dorms to move into. In fact there won’t even be much of a trip to make. That’s because eLynxx Solutions is pleased to announce […]

Maintaining Control vs. Brokers and BPOs: What’s Right for You?

By: Rich On: September 03, 2014 Marketing Materials, Marketing Supply Chain, Project Management, Technology Comments Disabled

Maintaining Control vs. Brokers and BPOs: What’s Right for You?

Marketing Materials,Marketing Supply Chain,Project Management,Technology

Printed materials in some form or another are integral to the branding and marketing of most organizations. When it comes to the organization, acquisition, production management, implementation and distribution of these materials; there is a decision to make. Organizations usually choose to either manage the entire process on their own, keeping control of the process […]

Change Management – Knocking Down Barriers to Benefit

By: Rich On: August 12, 2014 General, Marketing Supply Chain, Project Management, Technology Comments Disabled

Change Management – Knocking Down Barriers to Benefit

General,Marketing Supply Chain,Project Management,Technology

A company is very much like a complex organism. The workers serve as different organs, each with a specialized function, and the organism as a whole thrives and exudes energy if each organ is healthy. Like every other organism, an organization is part of a great race, competing and fighting to survive and be the […]

Happy 180th Birthday – and Thank You – to John Venn!

By: Rich On: August 04, 2014 In the News, Marketing Materials, Marketing Supply Chain, Project Management Comments Disabled

Happy 180th Birthday – and Thank You – to John Venn!

In the News,Marketing Materials,Marketing Supply Chain,Project Management

If you’ve been out to Google today you might have noticed an interesting, if not slightly obscure, interactive commemorative Google Doodle gracing the page. It is commemorating the 180th birthday of John Venn. Unless you are the kind of person who gets at least somewhat nerdy over philosophy, math or statistics; you might be asking […]

The Marketing Supply Chain Field Guide: Conclusion

By: Rich On: July 10, 2014 Marketing Materials, Marketing Supply Chain, Project Management, Technology Comments Disabled

The Marketing Supply Chain Field Guide: Conclusion

Marketing Materials,Marketing Supply Chain,Project Management,Technology

If the concept of a supply chain dedicated to the production of marketing materials never crossed your mind before you began following along, don’t worry, you’re not alone. That is exactly why we began The Marketing Supply Chain Field Guide. Now, after twelve installments, it’s time to put the wraps on our exploration of one […]

The Marketing Supply Chain Field Guide: Part 10 – Materials in the Chain (continued)

By: Rich On: June 11, 2014 Marketing Materials, Marketing Supply Chain, Project Management, Technology Comments Disabled

The Marketing Supply Chain Field Guide: Part 10 – Materials in the Chain (continued)

Marketing Materials,Marketing Supply Chain,Project Management,Technology

Last week we began dissecting the catch-all term “marketing materials” to discover just what kinds of items may be flowing through your marketing supply chain. Even as we began our exploration with some of the more common, old-standby sort of marketing communication tools, we saw that there was much more complexity than the simple and […]

The Marketing Supply Chain Field Guide: Part 7 – Procurement Roles

By: Rich On: May 29, 2014 Marketing Materials, Marketing Supply Chain, Project Management Comments Disabled

The Marketing Supply Chain Field Guide: Part 7 – Procurement Roles

Marketing Materials,Marketing Supply Chain,Project Management

Any organization that produces materials used in marketing is going to have marketers. There is also always some level of executive and financial management. There are some roles that, depending upon the organization, may not be so simply defined. So Who Does the Procurement in the Marketing Supply Chain? In many organizations the function of […]

The Marketing Supply Chain Field Guide: Part 6 – Finance Roles

By: Rich On: May 21, 2014 Marketing Supply Chain, Project Management Comments Disabled

Some combinations just go together well as polar opposites. They are distinctly different from, yet often attract, one another. North and south, fire and ice, good and evil are all classic examples. Marketing and finance is another. Marketing is driven by passion and human nature. Its output equals its success. Its results are born of […]

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