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The Magic of Print – IKEA Gets It – and Makes Us Laugh Too!

By: Rich On: September 05, 2014 , , , Comments Disabled
The Magic of Print – IKEA Gets It – and Makes Us Laugh Too!

The Magic of Print – IKEA Gets It – and Makes Us Laugh Too!

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Common Sense – In Furniture and Marketing Leave it up to a company that has successfully made knock-down furniture, hex key wrenches and one-word names packed with Nordic accent marks stylish to not only get what makes printed communication important, but to make it sexy and desirable too. Taking a jab at the hype surrounding […]
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Maintaining Control vs. Brokers and BPOs: What’s Right for You?

By: Rich On: September 03, 2014 , , , Comments Disabled
Maintaining Control vs. Brokers and BPOs: What’s Right for You?

Maintaining Control vs. Brokers and BPOs: What’s Right for You?

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Printed materials in some form or another are integral to the branding and marketing of most organizations. When it comes to the organization, acquisition, production management, implementation and distribution of these materials; there is a decision to make. Organizations usually choose to either manage the entire process on their own, keeping control of the process […]
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Change Management – Knocking Down Barriers to Benefit

By: Rich On: August 12, 2014 , , , Comments Disabled
Change Management – Knocking Down Barriers to Benefit

Change Management – Knocking Down Barriers to Benefit

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A company is very much like a complex organism. The workers serve as different organs, each with a specialized function, and the organism as a whole thrives and exudes energy if each organ is healthy. Like every other organism, an organization is part of a great race, competing and fighting to survive and be the […]
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Happy 180th Birthday – and Thank You – to John Venn!

By: Rich On: August 04, 2014 , , , Comments Disabled
Happy 180th Birthday – and Thank You – to John Venn!

Happy 180th Birthday – and Thank You – to John Venn!

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If you’ve been out to Google today you might have noticed an interesting, if not slightly obscure, interactive commemorative Google Doodle gracing the page. It is commemorating the 180th birthday of John Venn. Unless you are the kind of person who gets at least somewhat nerdy over philosophy, math or statistics; you might be asking […]
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Is Your Marketing Supply Chain “Prepped” – Three Questions to Ask

By: Rich On: August 01, 2014 Comments Disabled
Is Your Marketing Supply Chain “Prepped” – Three Questions to Ask

Is Your Marketing Supply Chain “Prepped” – Three Questions to Ask

The concept of preparedness is a hot topic but it’s nothing new. Anyone who was ever in scouting or the military is familiar with the practice of being prepared. It’s simply more in the public eye today. Between public service campaigns urging every household to have a basic survival kit ready for common emergencies and […]
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Supply Chain Management from the Vendor’s Point of View

By: Rich On: July 17, 2014 , , , Comments Disabled
Supply Chain Management from the Vendor’s Point of View

Supply Chain Management from the Vendor’s Point of View

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The sales approach in the print industry tends to be kind of old-school. It’s often product centric versus service, capability and capacity centric. When a vendor sells based on product they may have to find alternatives to preferred materials or processes to get the job done at a given price point. When a vendor sells […]
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The Marketing Supply Chain Field Guide: Conclusion

By: Rich On: July 10, 2014 , , , Comments Disabled
The Marketing Supply Chain Field Guide: Conclusion

The Marketing Supply Chain Field Guide: Conclusion

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If the concept of a supply chain dedicated to the production of marketing materials never crossed your mind before you began following along, don’t worry, you’re not alone. That is exactly why we began The Marketing Supply Chain Field Guide. Now, after twelve installments, it’s time to put the wraps on our exploration of one […]
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July 4th…Ice Cream…and Branded Packaging?

By: Rich On: July 04, 2014 , , Comments Disabled
July 4th…Ice Cream…and Branded Packaging?

July 4th…Ice Cream…and Branded Packaging?

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I live and work in Pennsylvania. If you are familiar at all with the Keystone State you might know that several places in our fair commonwealth have had a little something to do with why we celebrate Independence Day. What you may not know is that our climate can go from arctic to sub-tropic within […]
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