Archives for 2014

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Happy 180th Birthday – and Thank You – to John Venn!

By: Rich On: August 04, 2014 , , , Comments Disabled
Happy 180th Birthday – and Thank You – to John Venn!

Happy 180th Birthday – and Thank You – to John Venn!

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If you’ve been out to Google today you might have noticed an interesting, if not slightly obscure, interactive commemorative Google Doodle gracing the page. It is commemorating the 180th birthday of John Venn. Unless you are the kind of person who gets at least somewhat nerdy over philosophy, math or statistics; you might be asking […]
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Is Your Marketing Supply Chain “Prepped” – Three Questions to Ask

By: Rich On: August 01, 2014 Comments Disabled
Is Your Marketing Supply Chain “Prepped” – Three Questions to Ask

Is Your Marketing Supply Chain “Prepped” – Three Questions to Ask

The concept of preparedness is a hot topic but it’s nothing new. Anyone who was ever in scouting or the military is familiar with the practice of being prepared. It’s simply more in the public eye today. Between public service campaigns urging every household to have a basic survival kit ready for common emergencies and […]
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Supply Chain Management from the Vendor’s Point of View

By: Rich On: July 17, 2014 , , , Comments Disabled
Supply Chain Management from the Vendor’s Point of View

Supply Chain Management from the Vendor’s Point of View

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The sales approach in the print industry tends to be kind of old-school. It’s often product centric versus service, capability and capacity centric. When a vendor sells based on product they may have to find alternatives to preferred materials or processes to get the job done at a given price point. When a vendor sells […]
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The Marketing Supply Chain Field Guide: Conclusion

By: Rich On: July 10, 2014 , , , Comments Disabled
The Marketing Supply Chain Field Guide: Conclusion

The Marketing Supply Chain Field Guide: Conclusion

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If the concept of a supply chain dedicated to the production of marketing materials never crossed your mind before you began following along, don’t worry, you’re not alone. That is exactly why we began The Marketing Supply Chain Field Guide. Now, after twelve installments, it’s time to put the wraps on our exploration of one […]
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July 4th…Ice Cream…and Branded Packaging?

By: Rich On: July 04, 2014 , , Comments Disabled
July 4th…Ice Cream…and Branded Packaging?

July 4th…Ice Cream…and Branded Packaging?

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I live and work in Pennsylvania. If you are familiar at all with the Keystone State you might know that several places in our fair commonwealth have had a little something to do with why we celebrate Independence Day. What you may not know is that our climate can go from arctic to sub-tropic within […]
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Important Reminder – eLynxx Server Upgrades Scheduled for July 12

By: Rich On: July 02, 2014 Comments Disabled
Important Reminder – eLynxx Server Upgrades Scheduled for July 12

Important Reminder – eLynxx Server Upgrades Scheduled for July 12

As part of our on-going effort to provide the best possible service to our valued clients, eLynxx Solutions will be executing a switchover to new servers in our data center on Saturday, July 12, 2014. Please note that access to eLynxx will be unavailable between the hours of 6:00 a.m. and 5:00 p.m. Eastern time […]
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The Marketing Supply Chain Field Guide: Part 12 – Vendors in the Chain-Continued

By: Rich On: July 02, 2014 , , Comments Disabled
The Marketing Supply Chain Field Guide: Part 12 – Vendors in the Chain-Continued

The Marketing Supply Chain Field Guide: Part 12 – Vendors in the Chain-Continued

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In last week’s installment of The Marketing Supply Chain Field Guide, we began exploring the variety of vendors we rely on to produce and assist in the execution of the projects in our marketing supply chains with a look at some of the types of printer and other primary producers you may encounter. Today we […]
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The Marketing Supply Chain Field Guide: Part 11 – Vendors in the Chain

By: Rich On: June 18, 2014 , , Comments Disabled
The Marketing Supply Chain Field Guide: Part 11 – Vendors in the Chain

The Marketing Supply Chain Field Guide: Part 11 – Vendors in the Chain

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Over the course of the past two installments, we have identified the various marketing, communication, direct mail, packaging and display material categories that organizations may manage and source through their marketing supply chains. While we can easily say that some form of printing is a critical element in the production of each marketing material category; […]
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