printer communication

Why Qualifying Print Suppliers is Often a Crapshoot

For print buyers, qualifying printers is more important than ever with the urgent need to spend wisely in a tough economy. But it can be complicated and time-consuming—and no matter how diligent you are, most of the available methods don’t guarantee that you’re getting the best deal on price, quality, and service. Qualifying methods vary […]
Read More

As a Print Buyer, what’s your LIMFAC (limiting factor)?

What holds you back as a print buyer? When the military makes plans, they consider what could hinder success. It’s referred to as the LIMFAC, or the limiting factor—the one big element or condition in a situation that you have to overcome in order to succeed. We all run into limiting factors when we try […]
Read More

Beyond Email: Re-envisioning the Print-Buying Process

There’s nothing like a crisis to highlight weaknesses. The current economic and health crisis is prompting a reassessment of nearly every business practice, including print-buying.  The printing industry historically has been responsive to changes in the technology of printing, but when it comes to handling orders, it’s stuck to traditional, low-tech manual processes. Many print […]
Read More

Buyer and Printer Communication: Wandering or Guided?

Consider for a moment these two approaches to the same conversation. Wandering Conversation: John: Hey Sean, let’s get together for drinks after work Sean: Great! John: How about the Pub Sean: Great! John: How about 7? Sean: Sounds great? John: Do you want to meet up or drive together? Sean: Let’s meet Guided Conversation: John: […]
Read More