print buying software

What the Print Industry Can Learn From The Last Dance

By: Rich On: May 18, 2020 Comments Disabled
What the Print Industry Can Learn From The Last Dance

What the Print Industry Can Learn From The Last Dance

The late and great Chicago Bulls GM Jerry Krause once said, “Players and coaches don’t win championships, organizations do…” This statement sent shock waves throughout the sports community and raises conversation today with the release of the “The Last Dance.” A documentary highlighting the legendary run of the Chicago Bulls in the ’90s. I would […]
Read More

Increase your marketing —but first, refocus it

By: Rich On: May 12, 2020 Comments Disabled
Increase your marketing —but first, refocus it

Increase your marketing —but first, refocus it

While many businesses are contracting during the COVID-19 economic downturn, this could be a good time to step up your marketing.  It’s an opportunity to reach people with your message when there’s less “noise” from a variety of competing messages. In addition, while people are spending more time at home, your direct mail package may […]
Read More

Beyond Email: Re-envisioning the Print-Buying Process

By: Rich On: May 01, 2020 Comments Disabled
Beyond Email: Re-envisioning the Print-Buying Process

Beyond Email: Re-envisioning the Print-Buying Process

There’s nothing like a crisis to highlight weaknesses. The current economic and health crisis is prompting a reassessment of nearly every business practice, including print-buying.  The printing industry historically has been responsive to changes in the technology of printing, but when it comes to handling orders, it’s stuck to traditional, low-tech manual processes. Many print […]
Read More

Buyer and Printer Communication: Wandering or Guided?

By: Rich On: April 23, 2020 Comments Disabled
Buyer and Printer Communication: Wandering or Guided?

Buyer and Printer Communication: Wandering or Guided?

Consider for a moment these two approaches to the same conversation. Wandering Conversation: John: Hey Sean, let’s get together for drinks after work Sean: Great! John: How about the Pub Sean: Great! John: How about 7? Sean: Sounds great? John: Do you want to meet up or drive together? Sean: Let’s meet Guided Conversation: John: […]
Read More

In the coronavirus pandemic, expect printers to be survivors and innovators

By: Rich On: April 07, 2020 Comments Disabled
In the coronavirus pandemic, expect printers to be survivors and innovators

In the coronavirus pandemic, expect printers to be survivors and innovators

For many print buyers and marketers, dealing with printing and printers is just a job responsibility. For others, however, it’s more—a connection with a craft that’s very old yet still cutting-edge and an integral part of our society.  As the coronavirus has upended the global economy including printing, it’s worth remembering that printing has endured […]
Read More