Archives for Apr,2020

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Buyer and Printer Communication: Wandering or Guided?

By: Rich On: April 23, 2020 Comments Disabled
Buyer and Printer Communication: Wandering or Guided?

Buyer and Printer Communication: Wandering or Guided?

Consider for a moment these two approaches to the same conversation. Wandering Conversation: John: Hey Sean, let’s get together for drinks after work Sean: Great! John: How about the Pub Sean: Great! John: How about 7? Sean: Sounds great? John: Do you want to meet up or drive together? Sean: Let’s meet Guided Conversation: John: […]
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Brand Consistency: Print Buyers are the backstop

By: Rich On: April 20, 2020 Comments Disabled
Brand Consistency: Print Buyers are the backstop

Brand Consistency: Print Buyers are the backstop

In the world of sales and marketing, it’s hard to overstate the importance of brand consistency. The brand is the company’s face and voice, and an enormous amount of effort and money goes into building a brand and maintaining its consistency. A consistent, well-managed brand may be worth up to 20% more than a competitor’s […]
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In the coronavirus pandemic, expect printers to be survivors and innovators

By: Rich On: April 07, 2020 Comments Disabled
In the coronavirus pandemic, expect printers to be survivors and innovators

In the coronavirus pandemic, expect printers to be survivors and innovators

For many print buyers and marketers, dealing with printing and printers is just a job responsibility. For others, however, it’s more—a connection with a craft that’s very old yet still cutting-edge and an integral part of our society.  As the coronavirus has upended the global economy including printing, it’s worth remembering that printing has endured […]
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